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Roy Furchgott
Baltimore, MD
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Articles written by Roy Furchgott

Blow Up on Social Media (And Never Appear on Camera)
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The business value of social media can’t be overstated, but not everyone wants to vamp in videos—the common path to stardom. Luckily, you don’t have to, says Janis McGavin, director of marketing and social media for the Los Angeles Center of Photography. “How do I know this?" she said. "I’ve done it.” She took the LACP’s following from zero to 18,000 followers (and growing) without appearing on camera. If you follow a few basic principles, you can expand your audience and your business without stepping in front of the camera (and even more if you do).

How to Shoot a Cat (and Other Living Creatures)
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In my first portfolio review, my critic was drawn to the cat photos, “because I know how hard that is,” he said. I didn’t let on that it’s not so hard. I volunteer at a local shelter and have learned a trick or two. And it turns out that best practices for cats also apply to dogs, horses, birds, and, come to think of it, people.

Retouch Skin Like a Top Pro (And Get Paid Like One)
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People may be scrambling to find the automated AI holy grail of one-touch, realistic, high-end skin retouching, but you can have my dodge and burn technique when you pry it from my cold, dead Wacom tablet.